Rethinking one of the world’s major economic sectors will not be easy. But we are already well on the way. Crisis has inspired and catalized creativity. And the pandemic accelerated the transformation of work, brining both challenges as well as enormous opportunities to ensure even more people get to benefit from tourism’s restart. "
The pandemic highlighted the critical need to transform the tourism industry and now we finally celebrate World Tourism Day as the global tourism slowly recovers. As emphasized by the theme: "Rethinking Tourism", I believe the time is now to begin this transformation. "