UNWTO Digital Futures Programme
for Small and Medium-sized Enterprise (SMEs)
Accelerating the adoption of technologies in the Tourism Value Chain
What are the steps for Digital Futures?
While the health crisis was a harsh reality for many SMEs, it also created incredible opportunities for those that could innovate and take advantage of the expansive reach of digital channels. According to an analysis by Mastercard Test and Learn®, digitally enabled SMEs saw a 5.0% increase in customer spending and a 4.5% increase in transactions compared to their peers
The UNWTO Digital Futures Programme recognizes that SMEs are at the forefront of economic recovery and aims to support their digital transformation journey by facilitating the diffusion of relevant technologies to SMEs in the tourism value chain.
Call for SMEs
Take Digital Diagnostic Tool
Choose your Digital Path
Access to Digital Tools
Digital Paths for SMEs
The digital paths were curated based on impact assessments of adoption of digital and disruptive technologies in SMEs during the COVID-19 crisis, market trends, and different reports from UNWTO, and other organizations that identified digital fluency, skills shortages, and needs across different tourism subsectors. These digital paths offer top practical tools provided by top tech companies. The content and tools are structured in 5 dimensions which allows SMEs to identify their main needs and tailor a digital path determined by a Digital Readiness Tool and accelerate their digital transformation.
The connectivity path is essential to many business functions today. This path will help SMEs to manage and protect their IT infrastructure; it will offer tools on how to build a business network infrastructure, manage IT environments, and configure basic security and other connectivity services for SMEs.
The Business Growth path provides several tools to enable SMEs and Entrepreneurs to quickly establish an online presence by learning how to market and growth their business on social media, understand how to market in the digital space globally.
The E-Commerce path aims to provide SMEs and Entrepreneurs with tools and training so they can securely get paid, get capital, and get digital wherever they are through online presence. It also offers solutions to protect their business against cyber threats.
Big Data & Analytics
The Big Data and Analytics paths will allow to SMEs and Entrepreneurs to identify customer insights analyzing their online data to develop data-driven advertising campaigns and optimize their operations touring big data into actionable insights and make them a key for informed and timely decisions.
UNWTO Digital Futures Benefits
UNWTO Digital Futures is a platform where SMEs can access to digital tools provided by top tech collaborators to transform the tourism sector by offering:
- Digital Readiness Diagnostic Tool to assess key strategic business dimensions and obtain expert recommendations.
- Digital paths and tools to accelerate economic recovery and increase your business resilience.
- Digital upskills training needed to equip your workforce and be successful in the new normal.
Digital Diagnostic Tool for SMEs
Test your digital readiness
Find out how digitally ready your business is through this free Small Business Digital Readiness Diagnostic, designed especially for SMEs serving the tourism sector. It will help you holistically assess your business across six key strategic dimensions, benchmark yourself against industry best practices, and obtain expert recommendations to help you, no matter where you currently are on your digital journey.