THE
INITIATIVE

OBJECTIVES

OBJECTIVES

  • PEOPLE
  • PROSPERITY
  • PLANET

Reduce regional inequalities in income and development.

Fight rural depopulation.

Progress gender equality and women’s and youth empowerment.

Enhance education and skills development.

Promote rural transformation and strengthen traction capacity.

Strengthen multi-level-governance, partnerships and the active involvement of communities (public-private-community collaboration).

Improve connectivity, infrastructure and access to finance and investment.

Advance innovation and digitalization.

Innovate in product development and value chain integration.

Promote the relationship between sustainable, equitable and resilient food systems and tourism to preserve biodiversity, agrobiodiversity, cultural heritage and local gastronomy.

Advance the conservation of natural and cultural resources.

Promote sustainable practices for a more efficient use of resources and a reduction of emissions and waste.

PEOPLE

Reduce regional inequalities in income and development.

Fight rural depopulation.

Progress gender equality and women’s and youth empowerment.

Enhance education and skills development.

PROSPERITY

Promote rural transformation and strengthen traction capacity.

Strengthen multi-level-governance, partnerships and the active involvement of communities (public-private-community collaboration).

Improve connectivity, infrastructure and access to finance and investment.

Advance innovation and digitalization.

Innovate in product development and value chain integration.

PLANET

Promote the relationship between sustainable, equitable and resilient food systems and tourism to preserve biodiversity, agrobiodiversity, cultural heritage and local gastronomy.

Advance the conservation of natural and cultural resources.

Promote sustainable practices for a more efficient use of resources and a reduction of emissions and waste.

1. LABEL

The Label recognizes the villages which are an outstanding example of a rural tourism destination with recognized cultural and natural assets that preserve and promote the rural and community based values, products and lifestyle .

It also recognizes the villages which have a clear commitment to sustainability in all its aspects – economic, social and environmental – in its development of tourism as one of the drivers of rural development and community well-being.

2. UPGRADE PROGRAMME

A programme that benefits a number of selected villages among those that do not fully meet the label criteria.

How? Receiving support from UNWTO and Partners in improving the areas identified as gaps in the evaluation process.

3. NETWORK

A space for exchanging experiences and good practices, learnings, opportunities…

The Network supports the work of UNWTO in identifying good practices, developing guidelines and policy recommendations as well as insights and knowledge.

Nuestra visión Recognizes the villages which are an outstanding example of a rural tourism destination with recognized cultural and natural assets that preserve and promote the rural and community based values, products and lifestyle.

It also recognizes the villages which have a clear commitment to sustainability in all its aspects – economic, social and environmental - in its development of tourism as one of the drivers of rural development and community well-being.
2. UPGRADE
PROGRAMME
3. NETWORK 1. LABEL
Nuestra visión A programme that benefits a number of selected villages among those that do not fully meet the label criteria.

How? Receiving support from UNWTO and Partners in improving the areas identified as gaps in the evaluation process.
1. LABEL 3. NETWORK 2. UPGRADE
PROGRAMME
Nuestra visión A space for exchanging experiences and good practices, learnings, opportunities…

The Network supports the work of UNWTO in identifying good practices, developing guidelines and policy recommendations as well as insights and knowledge.
1. LABEL 2. UPGRADE
PROGRAMME
3. NETWORK

WHY JOIN?

WHY JOIN?

Nuestra visión Make tourism one of the
drivers of rural development
and community well-being.
Nuestra visión Commit to sustainability in all its aspects –economic, social and environmental-. Nuestra visión Gain visibility and international
recognition as an outstanding
example of a rural tourism
destination.
Nuestra visión Be part of a global network of rural destinations.

Make tourism one of the drivers of rural development and community well-being.

Commit to sustainability in all its aspects – economic, social and environmental-.

Make tourism one of the drivers of rural development and community well-being.

Be part of a global network of rural destinations.