UN Tourism Celebrates Chef Binta's Role in Advancing Gastronomy Tourism in Africa
Recognizing her dedication to preserving African culinary heritage while promoting sustainability and community empowerment, UN Tourism has appointed renowned chef Fatmata Binta as Ambassador for Responsible Tourism during the 8th UNWTO World Forum on Gastronomy Tourism.
This appointment not only acknowledges Chef Binta's commitment, but also underscores the pivotal role of gastronomy tourism in Africa's socio-economic development.
Chef Binta's recent collaboration with the World Bank and FAO on the "Taste for Change" initiative underscores her commitment to showcasing African culinary heritage, including indigenous grains like fonio, while emphasizing her dedication to sustainable agriculture and food security in Africa. Chef Binta's advocacy for sustainable practices extends beyond the kitchen as she empowers Fulani women through her foundation, addressing rural socio-economic challenges.
As a UN Tourism Ambassador, her work embodies the mission of UN Tourism to promote responsible and inclusive tourism practices, fostering cultural preservation, economic growth, and advocating for brand Africa globally.