27 September 2024 | Tbilisi, Georgia
Join the celebration! #WTD24
World Tourism Day 2024:
Tourism and Peace
The pursuit of peace is a continuing endeavour, and progress through tourism is more relevant than ever.
Tourism can play a vital role as a catalyst for fostering peace and understanding between nations and cultures and in supporting reconciliation processes.
PRELIMINARY PROGRAMME
13:00 – 15:00
Sightseeing tours offered by the Georgian National Tourism Administration
- Wine tours
- Gastronomy tours
- Architecture tour
20:00 – 22:00
Welcome Cocktail (Venue: Ceremonial Palace of Georgia)
Friday, 27 September
Venue: Paragraph Freedom Square, a Luxury Collection Hotel
11:00 – 11:30
Opening Ceremony & Welcome Remarks
11:30
Family Photo
11:30 – 11:35
Video Messages from Messengers of Peace
11:35 – 11:45
Keynote Speech: Journey to Harmony: Tourism as a Catalyst for Peace
11:45 – 12:15
Fireside Chat: Sustainable Peace for a Better Future
12:15 – 13:15
High-Level Ministerial Dialogue – Building Bridges Through Tourism
Tourism is way more than an economic driver; it is a powerful tool for fostering international understanding, cultural exchange, and global peace. In a world increasingly divided by geopolitical tensions, economic disparities, and cultural misunderstandings, tourism offers a unique avenue for bridging gaps and building lasting connections. The session aims to bring together government leaders, and policymakers to discuss and strategize on how tourism can be leveraged to promote peace and unity
13:15 - 14:30
Lunch
15:00 – 15:05
Official hand-over ceremony of the "Tourism Doing Business: Investing in Georgia" guideline
15:05 – 15:15
Presentation of the "Tourism Doing Business: Investing in Georgia" guideline
15:15 – 15:45
Private Sector Insights: Tourism as a Driver of Global Peace
As international travel continues to grow, the private sector's role in promoting peaceful interactions, sustainable development, and economic stability becomes increasingly significant. This dialogue aims to explore the private sector's potential and responsibility and to leverage its strengths and capabilities to promote peace and stability through tourism.
15:45 – 16:00
Inspirational speech: Decoding the Future of Tourism Resilience
16:00 – 16:30
Harnessing innovation, cultivating talent for peace
In today's interconnected world, the potential of tourism to contribute to global peace is immense. However, realizing this potential requires more than traditional approaches; it necessitates innovation, talent, and entrepreneurial spirit. Entrepreneurship in tourism is a key driver of innovation and economic development. By encouraging entrepreneurial ventures, particularly in emerging destinations and post-conflict areas, we can stimulate local economies and create opportunities for communities to thrive.
16:30 – 16:50
Tourism for Peace Education Dialogue
16:50 – 17:00
World Tourism Day 2025 Handover Malaysia
17:00
Closing Remarks
20:00
Gala dinner
Technical Visit and Social programme (Venue: Chateau Mukhrani)