Wordl Tourism Day 2024: Tourism and Peace

 27 September 2024 | Tbilisi, Georgia

Join the celebration! #WTD24

GENERAL INFORMATION NOTE

 

World Tourism Day 2024:
Tourism and Peace

The pursuit of peace is a continuing endeavour, and progress through tourism is more relevant than ever.
Tourism can play a vital role as a catalyst for fostering peace and understanding between nations and cultures and in supporting reconciliation processes.

Download Concept Note

 

PRELIMINARY PROGRAMME

Thursday, 26 September

13:00 – 15:00

Sightseeing tours offered by the Georgian National Tourism Administration

  • Wine tours
  • Gastronomy tours
  • Architecture tour

20:00 – 22:00

Welcome Cocktail (Venue: Ceremonial Palace of Georgia)

Friday, 27 September

Venue: Paragraph Freedom Square, a Luxury Collection Hotel

11:00 – 11:30

Opening Ceremony & Welcome Remarks

11:30

Family Photo

11:30 – 11:35

Video Messages from Messengers of Peace

11:35 – 11:45

Keynote Speech: Journey to Harmony: Tourism as a Catalyst for Peace

11:45 – 12:15

Fireside Chat: Sustainable Peace for a Better Future

12:15 – 13:15

High-Level Ministerial Dialogue – Building Bridges Through Tourism

Tourism is way more than an economic driver; it is a powerful tool for fostering international understanding, cultural exchange, and global peace. In a world increasingly divided by geopolitical tensions, economic disparities, and cultural misunderstandings, tourism offers a unique avenue for bridging gaps and building lasting connections. The session aims to bring together government leaders, and policymakers to discuss and strategize on how tourism can be leveraged to promote peace and unity

13:15 - 14:30

Lunch

15:00 – 15:05

Official hand-over ceremony of the "Tourism Doing Business: Investing in Georgia" guideline

15:05 – 15:15

Presentation of the "Tourism Doing Business: Investing in Georgia" guideline

15:15 – 15:45

Private Sector Insights: Tourism as a Driver of Global Peace

As international travel continues to grow, the private sector's role in promoting peaceful interactions, sustainable development, and economic stability becomes increasingly significant. This dialogue aims to explore the private sector's potential and responsibility and to leverage its strengths and capabilities to promote peace and stability through tourism.

15:45 – 16:00

Inspirational speech: Decoding the Future of Tourism Resilience

16:00 – 16:30

Harnessing innovation, cultivating talent for peace

In today's interconnected world, the potential of tourism to contribute to global peace is immense. However, realizing this potential requires more than traditional approaches; it necessitates innovation, talent, and entrepreneurial spirit. Entrepreneurship in tourism is a key driver of innovation and economic development. By encouraging entrepreneurial ventures, particularly in emerging destinations and post-conflict areas, we can stimulate local economies and create opportunities for communities to thrive.

16:30 – 16:50

Tourism for Peace Education Dialogue

16:50 – 17:00

World Tourism Day 2025 Handover Malaysia

17:00

Closing Remarks

20:00

Gala dinner

Saturday, 28 September

Technical Visit and Social programme (Venue: Chateau Mukhrani)

 

Host Country - Georgia

WTD 24 Georgia
WTD 24 Georgia
WTD 24 Georgia
WTD 24 Georgia
WTD 24 Georgia
WTD 24 Georgia
WTD 24 Georgia
WTD 24 Georgia
WTD 24 Georgia
WTD 24 Georgia
WTD 24 Georgia
 

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* The designations employed in this section of the website do not imply the expression of any opinions whatsoever on the part of the Secretariat of the World Tourism Organization (UNWTO) concerning the legal status of any country, territory, city or area, or of its authorities or concerning the delimitation of its frontiers or boundaries.

 
World Tourism Day has been held on 27 September each year since 1980. The date marks the anniversary of the adoption of the Statutes of the Organization in 1970, paving the way for the establishment of UNWTO five years later.