At Japan’s Expo 2025, UN Tourism highlighted the key role of innovation and education for driving transformation and female empowerment in the sector.

UN Tourism has launched the latest edition in its series of investment guidelines: Tourism Doing Business: Investing in Indonesia. This comprehensive publication offers global investors a clear and data-driven overview of the vast opportunities in one of Southeast Asia’s most dynamic tourism markets.

UN Tourism has brought together its Members States from across Asia and the Pacific to guide the sector’s development beyond recovery and towards greater resilience and sustainability.

The leadership of UN Tourism has successfully concluded a high-profile visit to China, reinforcing strategic partnerships and advancing sustainable tourism initiatives across key regions. The visit by Secretary-General Zurab Pololikashvili featured engagements with senior government officials, industry leaders, and international development agencies, further deepening UN Tourism’s collaboration with China.

UN Tourism and China’s Ministry of Culture and Tourism have further strengthened their strategic partnership as they work together to champion the sector’s role as a driver of international cooperation and development.

UN Tourism brought together business leaders, academics and civil service players to reimagine the future of the meetings and events industry, with a special focus on the opportunities offered through innovation.

UN Tourism welcomed high-level officials from the National Tourism Administrations of 20 Asia-Pacific countries to redefine luxury tourism and explore common paths to growing the sector.