- Moderated by Ms. Anita Mendiratta, Special Advisor to UNWTO Secretary-General and Saudi Tourism Authority
Investment in destination development is vital for the tourism industry as it enhances the visitor experience, boosts competitiveness, drives economic growth, creates employment opportunities, diversifies the economy, promotes sustainability, and facilitates effective destination branding and marketing. By committing resources to develop and improve a destination's tourism infrastructure and services, destinations can attract more tourists, increase revenue, and generate long-term benefits for the local community.
- HRH Prince Turki Bin Talal, Governor of Aseer region and Head of Aseer Development Authority
- Ms. Jerry Inzerillo, Group Chief Officer of DGDA
- Mr. Fatih Tamince, Managing Partner FTG Development and Executive Board Member Rixos Hospitality