Tourism’s relevance has never been clearer. The time is now to seize this opportunity to rethink how we do tourism.
The official World Tourism Day celebration will be held in Bali, Indonesia, on 27 September, highlighting the shift towards tourism being recognized as a crucial pillar of development.
Zurab Pololikashvili
UNWTO Secretary-General
Rethinking one of the world’s major economic sectors will not be easy. But we are already well on the way. Crisis has inspired and catalized creativity. And the pandemic accelerated the transformation of work, brining both challenges as well as enormous opportunities to ensure even more people get to benefit from tourism’s restart. "
3 actions you can take to #RethinkTourism
Find everything you need to celebrate World Tourism Day, including social media images, graphics and animations.
Save the date for World Tourism Day 2022!
Share your personal experiences and journeys to showcase the transformative power of tourism.
Need some inspiration?
Check out some of UNWTO's projects to restart a greener, smarter and safer tourism
