Tourism’s relevance has never been clearer. The time is now to seize this opportunity to rethink how we do tourism.

The official World Tourism Day celebration will be held in Bali, Indonesia, on 27 September, highlighting the shift towards tourism being recognized as a crucial pillar of development.

Zurab Pololikashvili
UNWTO Secretary-GeneralRethinking one of the world’s major economic sectors will not be easy. But we are already well on the way. Crisis has inspired and catalized creativity. And the pandemic accelerated the transformation of work, brining both challenges as well as enormous opportunities to ensure even more people get to benefit from tourism’s restart. "
3 actions you can take to #RethinkTourism
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