The famous cheese village
The picturesque village of Gruyères gets its charm from the Middle Ages. The pedestrian town welcomes visitors for a gentle stroll, with its cobblestones and its fountains. The village gave its name to the region La Gruyère and its delicious cheese, Le Gruyère AOP. The village is surrounded by the prealps which invite to wonderful hikes in the middle of a nature preserved by the Region Nature Park Gruyère Pays d’Enhaut, which Gruyères is part of. The mount Moléson, symbol of the canton Fribourg, lies just a few kilometers from Gruyères.
The 13th century Castle of Gruyères, visible from a distance, dominates the town. It bears witness to the town’s medieval past and does not leave its visitors indifferent. As for the museum and bar of Oscar-winning artist H.R. Giger shows the fantastic works of the creator of Alien’s.
Local products are a large part of Gruyères’ identity. Indeed, agriculture is deeply rooted in the village’s identity and will always be at the center of the tourism development, especially in relation with the production of the “Gruyère AOP Switzerland” cheese.
The demonstration cheese dairy “La Maison du Gruyère” presents the worldwide famous Gruyère AOP. Visitors are welcome to watch the cheese making process live. Traditional restaurants serve the legendary specialty of La Gruyère: the “moitié-moitié” cheese fondue.
The village is also an example of how a mountain destination can be sustainable 4 seasons a year. Gruyères was recognized for its high commitment with the nine areas of evaluation of the BTV initiative, among them, for its advance in the conservation of natural and cultural resources (Gruyères joined officially in 2021 the Regional Nature Park Gruyère pays d’Enhaut), for the commitment of its DMO, which helps farmers develop tourism products such as cheese dairy visits and accommodations offer and for being a remarkable example in the use of intellectual property – Le Gruyère AOP (which stands for Appellation d’origine protégée) Switzerland » in connection with tourism.
A further step towards digitalization in rural areas
La Gruyère Tourisme, the DMO of Gruyères, takes currently part of a digitalization program ran by the research institute for tourism at the University of Applied Sciences of Western Switzerland in Sierre called «Smart destinations». This project is designed to help small and rural destination in the digitalization process of tourism.
Commitment to tourism and rural development
La Gruyère Tourisme, the DMO of Gruyères, helps farmers developing tourism products such as cheese dairy visits and accommodations like Bed and breakfast. In addition, these local businesses have a strong marketing backup from the DMO who promote them on an international level.
Le Gruyère AOP Switzerland advances tourism
All restaurant serve local products such as “Le Gruyère AOP Switzerland”, “Vacherin Fribourgeois AOP”, double cream and meringue of La Gruyère, almost all produced on the commune’s territory. These products follow very strict rules regarding sustainability , especially the AOP labelled products .