UNWTO Study on Domestic Tourism Across Asia and the Pacific

Domestic tourism plays a significant role in the resilience of the tourism industry, especially in times of crisis. Domestic tourism sustains services and jobs, offsets losses from inbound international tourism and reduces the disparity in regional development. Several countries in Asia and the Pacific have started to shift their focus to domestic tourism and how to measure the benefits it provides.

This new study analyses the role and importance of domestic tourism in Asia and the Pacific, and has been compiled in response to a clear lack of research into this aspect of the tourism sector. The study provides a comprehensive and in-depth analysis of the economic importance, potential for growth, balanced income distribution and resilient capacity of domestic tourism as well as guidelines for the sustainable development of the domestic tourism sector including best practice case studies and examples.

Get your copy of Domestic Tourism in Asia and the Pacific here.