UN Tourism INSTO

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UN Tourism International Network of Sustainable Tourism Observatories (INSTO) was created in 2004 with the main objective to support the continuous improvement of sustainability and resilience in the tourism sector through systematic, timely and regular monitoring of tourism performance and impact and to connect dedicated destinations in order to better understand destination-wide resource use and foster the responsible management of tourism.

Through the systematic application of monitoring, evaluation and information management techniques, the initiative provides policy makers, planners, tourism managers and other relevant stakeholders with key tools to strengthen institutional capacities to support the formulation and implementation of sustainable tourism policies, strategies, plans and management processes.

[accordian divider_line=”no” class=”” id=””][toggle title=”Learn more…” open=”no”]Tourism has experienced continued expansion and diversification over the past six decades, transforming into one of the largest, fastest growing economic sectors in the world. Tourism accounts for 7% of global exports, contributes 10% of global GDP and represents one in each 11 jobs worldwide. In 2016, the number of international tourist arrivals reached 1.2 billion. With an increase of 4.7% over the previous year, this was the sixth consecutive year of above average growth since the 2009 economic crisis. By 2030, UN Tourism forecasts the international tourist arrivals to reach 1.8 billion.

Tourism’s exponential growth presents challenges in terms of increased resource use, degradation of natural and cultural heritage, as well as negative social impacts, stressing the need for a shift in paradigm. Efforts at the international level to accelerate the shift towards more sustainable practices, both on the consumption and the production side, are reflected in the Sustainable Development Goals (SDGs), the post 2015 development agenda, and the adoption by the United Nations Conference on Sustainable Development (Rio+20) in 2012 of the 10-Year Framework of Programmes (10YFP) to accelerate sustainable consumption and production (SCP) patterns. The Sustainable Tourism Programme of the 10YFP (10YFP STP), launched on the occasion of the World Travel Market in 2014, serves as a collaborative platform to bring together and scale up initiatives and partnerships to accelerate the shift to sustainable consumption and production. The outcome document of Rio+20, The Future We Want, highlighted for the first time the importance of obtaining more reliable, relevant and timely data in areas related to the three dimensions of sustainable development and acknowledged the potential of tourism to make a significant contribution in this regard. Furthermore, the importance of tourism as a driver of sustainable development has also been emphasized by Resolution A/RES/69/233 of the United Nations General Assembly in 2014, which underlines the contribution of sustainable tourism to poverty eradication, community development and the protection of biodiversity.

Yet, despite the progress made so far, the lack of reliable data at the destination level continues to be one of the major challenges the sector needs to address. In order to support destination stakeholders to take focused and coherent action to accelerate the shift towards SCP patterns, thus turning the goals proposed by the international community into reality, the UN Tourism International Network of Sustainable Tourism Observatories (INSTO) was launched in 2004.[/toggle][/accordian][/fullwidth][fullwidth background_color=”#e5e5e5″ background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”solid” padding_top=”60″ padding_bottom=”60″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”yes” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][menu_anchor name=”aboutbox”][title size=”2″ content_align=”center” style_type=”none” sep_color=”” margin_top=”” margin_bottom=”” class=”” id=””]OBJECTIVES[/title][one_third last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=””]

Integrated Approach

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to provide a framework for the systematic, timely and regular monitoring of resource-use and a better understanding of the impact of tourism.

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Evidence

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to establish a strong foundation of tangible and structured data for well-informed decision making.

Stakeholder Empowerment

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to actively engage local stakeholders in the measurement of risks, costs, impacts, limits and opportunities through an inclusive and participatory approach.

Network and Learn

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to exchange information for improved knowledge, collaboration, communication and greater public accountability.

Performance Measurement

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to monitor and advise on the implementation of sustainable development plans, policies and management actions.

Continuity

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to foster long-term commitment for regular monitoring.

[/two_third][button link=”#” color=”custom” size=”large” stretch=”no” type=”flat” shape=”square” target=”_self” title=”” gradient_colors=”#ffffff|#ffffff” gradient_hover_colors=”#004f93|#004f93″ accent_color=”#004f93″ accent_hover_color=”#ffffff” bevel_color=”” border_width=”1px” icon=”” icon_position=”left” icon_divider=”no” modal=”” animation_type=”0″ animation_direction=”left” animation_speed=”1″ animation_offset=”” alignment=”center” class=”invisible” id=””]LEARN MORE ABOUT THE FRAMEWORK AND HOW TO JOIN HERE[/button][/fullwidth][fullwidth background_color=”#004f93″ background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”solid” padding_top=”60″ padding_bottom=”60″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”justificar” id=””]

By becoming a member of the INSTO network, destinations join a group of dedicated partners who commit to continuous measurement efforts at the destination level, embracing the context-sensitive and dynamic nature of the concept ‘sustainability’ itself. While traditional data sources play a crucial role in the measurement activities, partners in the network are increasingly applying, and are encouraged to use, new and innovative data sources that allow for stronger evidence helping to create more resilient destinations.

[separator style_type=”none” top_margin=”40″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””][button link=”https://www.unwto.org/insto/framework/” color=”custom” size=”large” stretch=”no” type=”flat” shape=”square” target=”_self” title=”” gradient_colors=”#ffffff|#ffffff” gradient_hover_colors=”#004f93|#004f93″ accent_color=”#004f93″ accent_hover_color=”#ffffff” bevel_color=”” border_width=”1px” icon=”” icon_position=”left” icon_divider=”no” modal=”” animation_type=”0″ animation_direction=”left” animation_speed=”1″ animation_offset=”” alignment=”center” class=”” id=””]LEARN MORE ABOUT WHAT’S BEHIND THE INITIATIVE[/button][/fullwidth][one_full last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”60″ margin_bottom=”0″ animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=””][title size=”2″ content_align=”center” style_type=”none” sep_color=”” margin_top=”” margin_bottom=”” class=”” id=””]BENEFITS[/title][/one_full][fullwidth background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”20″ padding_bottom=”20″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][one_full last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=””][checklist icon=”” iconcolor=”#004f93″ circle=”no” circlecolor=”” size=”13px” class=”bxsliderbenefits” id=””][li_item icon=”fa-wrench”]Joint learning and support system[/li_item][li_item icon=”fa-calendar-plus-o”]Establishment of long-term engagement[/li_item][li_item icon=”fa-map-o”]Raises awareness of tourism in the destination[/li_item][li_item icon=”fa-users”]Facilitated decision-making among stakeholders[/li_item][li_item icon=”fa-file-text-o”]Facilitation of conceptualization of project proposals[/li_item][li_item icon=”fa-line-chart”]Facilitated scalability of promising activities[/li_item][li_item icon=”fa-bell”]Early warning system[/li_item][li_item icon=”fa-calendar”]Up-to-date information[/li_item][li_item icon=”fa-database”]Cost-saving through smart decisions[/li_item][li_item icon=”fa-cogs”]Facilitates intra-sectorial collaboration[/li_item][li_item icon=”fa-signal”]Increased competitiveness[/li_item][li_item icon=”fa-commenting-o”]Facilitated formulation of argumentation lines[/li_item][li_item icon=”fa-flag”]Strengthening of local pride[/li_item][li_item icon=”fa-shopping-basket”]Improved local development and livelihoods[/li_item][/checklist][/one_full][/fullwidth][separator style_type=”none” top_margin=”40″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””][fullwidth background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”solid” padding_top=”40″ padding_bottom=”60″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”toggle-about” id=””][one_half last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][title size=”3″ content_align=”center” style_type=”none” sep_color=”” margin_top=”” margin_bottom=”” class=”” id=””]Measuring sustainability in tourism[/title]

Since the early 1990s, UN Tourism has extensively studied measurement initiatives worldwide and published several guiding documents, especially on the subject of indicators. However, it is only in recent years and especially with newer global developments of importance such as the SDGs, the increasing challenges encountered from climate change, urbanization and other phenomena of our times, that the need for accelerating more sustainable consumption and production patterns, and thus also the measurement of the progress, has gained a new momentum. Due to the need for more tangible evidence…

[accordian divider_line=”no” class=”” id=””][toggle title=”Continue reading” open=”no”]which can support stakeholders at all levels to better manage tourism impacts, non-traditional measurement methods are increasingly gaining importance. Thanks to the vast opportunities deriving from the digitalization in the sector, better informed decision-making and thus more responsible management are being supported through the complementing of already existing, traditional data sources in tourism, helping to identify and implement value-driving answers to essential questions that destinations face.

Nevertheless, on the way towards more intelligent and sustainable destinations, challenges remain in terms of measuring especially the environmental and socio-cultural pillars of sustainability – aspects that have long stayed behind in monitoring efforts. UN Tourism INSTO network seeks to support destinations in advancing towards more holistic measurement approaches, offering members a lively platform where experiences can be shared, discussed, improved and learned from.[/toggle][/accordian][/one_half][one_half last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][title size=”3″ content_align=”center” style_type=”none” sep_color=”” margin_top=”” margin_bottom=”” class=”” id=””]Issue areas and indicators[/title]

Over the past decade, many indicator systems have been developed in and outside of the tourism sector in an attempt to support destinations in measuring and managing their tourism development. While the ability to benchmark performances with other destinations is often a driving factor behind these initiatives, each destination is a complex eco-system with its own individual characteristics. With this in mind…

[accordian divider_line=”no” class=”” id=””][toggle title=”Continue reading ” open=”no”]and knowing that sustainability is a continuous journey, INSTO was established, focusing particularly on the underlying processes and structures in order to ensure long-term viability and holistic, destination-specific approaches that are based on participatory processes.

Destinations are required to monitor at least to some extend the nine mandatory issue areas and are encouraged to go even beyond. For these common issue areas, respective indicator can then be specified according to the local needs. Therefore, as long as they are linked to these issue areas, indicators can be developed by each destination individually. Through the regular exchange of knowledge and experience with other destinations, they can be defined, adapted and compared as needed.[/toggle][/accordian][/one_half][/fullwidth][one_full last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”60″ margin_bottom=”0″ animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=””][title size=”2″ content_align=”center” style_type=”none” sep_color=”” margin_top=”” margin_bottom=”” class=”” id=””]MILESTONES IN ADVANCING THE MEASUREMENT OF SUSTAINABLE TOURISM[/title][/one_full][fullwidth background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”solid” padding_top=”0″ padding_bottom=”60″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””]

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