Welcome and Introduction

• Sandra Carvão, Chief of Tourism Market Intelligence and Competitiveness, UNWTO
• Oskar Braszczyński, Government, Politics & Nonprofits Partner Manager, CEE, Facebook. GPN EMEA

The impact of COVID-19 on tourism and the path to recovery

• Latest Trends
  Sandra Carvão, Chief of Tourism Market Intelligence and Competitiveness, UNWTO
• Strategy and Support from Facebook
  Oskar Braszczyński, Government, Politics & Nonprofits Partner Manager, CEE, Facebook. GPN EMEA

Q&A

Break

Facebook and Instagram Communication Insights: fundamentals and best practices

• Account Basics and Security
• Organic best practices and tips for communication
• Tools to measure organic activity in Facebook and Instagram
• How to best leverage Messenger / WhatsApp to communicate with audience

Oskar Braszczyński, Government, Politics & Nonprofits Partner Manager, CEE, Facebook. GPN EMEA

Q&A

Facebook and Instagram Creative Best Practices: ads and measurement tools

• Ads and Creative Best Practices on Facebook and Instagram
• Advanced Measurement for Advertising

Oskar Braszczyński, Government, Politics & Nonprofits Partner Manager, CEE, Facebook. GPN EMEA

Q&A, Resources and Closing

• Sandra Carvão, Chief of Tourism Market Intelligence and Competitiveness, UNWTO
• Oskar Braszczyński, Government, Politics & Nonprofits Partner Manager, CEE, Facebook. GPN EMEA

Sandra Carvão is Chief of Tourism Market Intelligence and Competitiveness at the World Tourism Organization (UNWTO) since June 2018. Before that, she was Chief of Communications and Publications for 8 years until May 2018 where she was responsible for UNWTO’s strategic positioning.

Prior to this post, Sandra was Deputy Chief at UNWTO’s Market Trends, Competitiveness and Trade in Tourism Services Department between 2007 and 2010. During this period, Sandra coordinated the Tourism Resilience Committee created by UNWTO to address the impacts of the global economic crisis 2008-2009 on tourism. Prior to joining UNWTO in 2003, Sandra held a position as market manager in the Portuguese National Tourist Office in Lisbon. Sandra has a degree in International Relations, Economics Branch, by the Instituto de Ciências Sociais e Políticas/Universidade Técnica de Lisboa and a postgraduade degree in Marketing by the Universidad Complutense de Madrid.

Oskar is responsible for the CEE region and acts as a partner to the government, politics, and advocacy sector. He has been associated with the tech industry for many years now. Before joining Facebook, he worked at Google and Procter&Gamble. His main professional interests are related to the notion of integrated communications and advertising ecosystems. Privately, Oskar is an avid sailor who spends every free moment at sea or close to the water. (linkedin.com/in/oskarb/)