Country: United States of America


ADARA is the world's travel data co-op providing a unique holistic understanding of travel patterns, trends and behaviour. It's a safe and secure way to share and analyse historical and real time data about more than 500 million monthly unique traveller profiles from more than 175 of the world's top travel brands. 

The ADARA data co-op fuels three core business areas: Advertising, Measurement & Analytics and Traveller Intelligence. Together they provide unparalleled access to insights and knowledge allowing travel marketers to increase marketing efficiency, maximize revenues and grow their brands. 

Let's Travel Together

ADARA is headquartered in Palo Alto, California and has 20 offices across North America, Europe, Middle East and Asia Pacific. Partners include Marriott, Etihad, Untied, American, Delta and Hertz. 

Mr. Darren Dunn

Mr. David Morrow

Ms. Sara Pastor

Danny Wills