Country: Saudi Arabia
AMAALA, located along Saudi Arabia’s north west coast, is an ultra-luxury destination that focuses on curating transformative personal journeys inspired by arts, wellness, and the purity of the Red Sea. A Public Investment Fund company designed to evolve and elevate the best in travel, AMAALA’s unique heritage and unspoiled landscape spans 4,155 square kilometres (1,604 square miles), and will allow travellers to immerse themselves in the finest wellness, arts, culture, sports, and fitness offerings. Set in the Prince Mohammed bin Salman Nature Reserve, AMAALA will bring to life the desires and ambitions of a community passionate about shaping, and living, transformative moments. Reinventing commonly experienced activities in a ‘year-round destination’AMAALA will extend the Mediterranean yachting season from October to December. AMAALA will also establish a globally recognised hub for arts and culture with a focus on contemporary art, as well as the most comprehensive, integrated health, wellness and sports offering globally. Nested in Saudi’s Vision 2030 plan and through the cultivation of a vibrant society, sustainable economy and protected natural environment; AMAALA will become a leader in sustainable design and operations,aiming to be net carbon neutral from the first day of operation. Aligned to international best practice AMAALA will demonstrate global leadership in sustainable tourism.