TOURCOM serves as a sharing point for the latest know-how in communications and ‎promotional campaigns and calls on the media to play a responsible role in covering ‎events which can have a strong impact on the livelihood of travel destinations and their ‎local populations.

The TOURCOM Conferences on Strategic Communication in Tourism aim at ‎improving the relationship between the public and private stakeholders within ‎the tourism sector and the media by raising awareness about the need for ‎professional communications in the tourism sector.‎

TOURCOM summarizes best practices in the design and implementation of ‎tourism communications applied to destinations and their suppliers, both private ‎and public and the methods of work the news media contribute to the ‎international tourism process.‎