Improving competitiveness
Quality, investment, trade, health, safety and security
In the present global and rapidly changing market the capacity to compete lies at the heart of national and industry efforts aimed to attract national and international visitors. The capacity to compete depends on the investments made to create an attractive and safe product, enhance its quality and provide for a friendly and encouraging competition environment. It brings into the picture the tourism enterprise and hence trade in tourism services, as well as tourism destinations whose quality " tourism product " is the sum of contributions and processes resulting from many stakeholders, both private and public. The notion of quality of the tourism product includes assurance of safety and security as a basic factor. Quality also includes a professional approach to do things right at all times and meet legitimate expectations of consumers, thus helping to implement the principles contained in the Global Code of Ethics for Tourism.
This programme recognizes the fact that through trade and enterprise, tourism products and experiences are created and thus contribute to development goals such as reducing and eliminating poverty. However, it needs an appropriate and transparent regulatory framework, as well as the establishment and recognition of mandatory or voluntary standards, best practices and minimum requirements. In this way, tourism development can be linked to the achievement and measurement of progress towards social goals.
The programme is also conceived from the consumer perspective which, on the supply side, contains a broad spectrum of enterprises and institutions, often going beyond the competence of NTAs and specific tourism businesses. It therefore requires different constituencies to be engaged at national level and international levels: economic actors, law enforcement and security bodies, health authorities, as well as public and industry standard- setting bodies .
Quality, investment, trade, health, safety and security
In the present global and rapidly changing market the capacity to compete lies at the heart of national and industry efforts aimed to attract national and international visitors. The capacity to compete depends on the investments made to create an attractive and safe product, enhance its quality and provide for a friendly and encouraging competition environment. It brings into the picture the tourism enterprise and hence trade in tourism services, as well as tourism destinations whose quality " tourism product " is the sum of contributions and processes resulting from many stakeholders, both private and public. The notion of quality of the tourism product includes assurance of safety and security as a basic factor. Quality also includes a professional approach to do things right at all times and meet legitimate expectations of consumers, thus helping to implement the principles contained in the Global Code of Ethics for Tourism.
This programme recognizes the fact that through trade and enterprise, tourism products and experiences are created and thus contribute to development goals such as reducing and eliminating poverty. However, it needs an appropriate and transparent regulatory framework, as well as the establishment and recognition of mandatory or voluntary standards, best practices and minimum requirements. In this way, tourism development can be linked to the achievement and measurement of progress towards social goals.
The programme is also conceived from the consumer perspective which, on the supply side, contains a broad spectrum of enterprises and institutions, often going beyond the competence of NTAs and specific tourism businesses. It therefore requires different constituencies to be engaged at national level and international levels: economic actors, law enforcement and security bodies, health authorities, as well as public and industry standard- setting bodies .